It’s generally a good practice to build your website to accommodate the platforms that your target audience is already using. When deciding on whether to upgrade to the latest technologies, numbers don’t lie. You’ll do more than just communicate with your users - you’ll invigorate them. By supporting the most up-to-date technologies, you’ll position your business as cutting edge and forward thinking. Optimizing your website for modern browsers will directly influence user experience, and propel your website into the trendsetting realm of exciting modernity. These technologies offer a holistic approach to website positioning these technologies can only enhance your website, not hinder. To be frank, nothing is quite as upsetting as developing a beautiful website that collapses on an outdated browser. Old browsers such as IE8 and IE9 don’t support a lot of the animation and CSS functionality that is desired by most clients and their users. The main reason we support the latest browsers is because the latest browsers support the latest technology. Let me show you why we support the latest two versions of browsers. We don’t support these browser versions simply because they are “new” – we support them because of what they can do for our clients, and what they can do for our clients’ audience. We are committed to innovation and modernity, demonstrated by an enthusiastic, unwavering support of the latest and greatest digital technologies – but that’s not why we ignore IE8. We are UpTrending, which means we are all about all things trending up (see what I did there?). While we are certainly open to accommodating our clients’ needs, there’s a reason we focus on the most recent two versions. Occasionally, a client will be concerned that their audience uses older technology, and want us to develop backwards several versions. As part of our development process for web products (websites, landing pages, microsites, web applications), we focus on the two most recent browser versions.
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